Marketing’s Missing Link: Why Marketing Investments Fail Without A Content Operation

This 30-page, 87-source investigative look into marketing includes:

Detailed research into how much investment marketers are making at each stage of the buyer’s journey
The key deficiencies of low quality and low quantity content that put expensive marketing investments at risk
The hallmarks of a successful content marketing operation
How to get started building a content operation within your own organization

I was in charge of: