5 Ways to Pull Big Data Into Your Marketing Strategy

Article published on Entrepreneur Magazine

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November 21, 2014

What do marketers and Big Data have in common? They both have an insatiable desire to know more about their targets.

Big Data is that buzzword that describes the increasing volume of data surrounding every aspect of human life. It refers to the idea that nearly every human action can be quantified and logged in a bank of data that is growing at an unprecedented rate. In fact, there are nearly as many pieces of digital information as there are stars in the universe.