The American Mountain Guides Association is the nation’s primary resource for mountain guide certification and education, helping to empower trusted leaders in our mountain landscapes. As a part of SHIFT Strategy, I was a part of a three-person team that launched an entire new brand platform for the 30+-year-old organization including:
- website creative direction
- new logos and logo hierarchy
- first annual “State of the Guiding Industry” report
- brand identity
The first annual State of the Guiding Industry Report
Written, reported and sketched by Jean Spencer. Designed by Blair Stapp
Logo re-design
Creative and strategic direction by Jean Spencer & Jeb Tilly. Designed by Blair Stapp.
