As we all know, the marketing world is changing. It’s a ripple effect of the general news world changing – dying in some cases – and having to re-emerge as something different. We’d like to hope this different entity is better, but who knows at this point. What we do know is that marketers and brands have realized that have the power to publish content, and it’s driving revenue. Content marketing is the new billboard ad. Content marketing refers to the development of interesting and relevant stories that play into a specific audience’s interests. It’s not that unlike old traditional newspapers. Journalists wrote stories that would engage, pique, enlighten, or embolden its readers. Content marketing does the same thing. The difference is that there are no journalistic ethics attached to the stories, and almost always the content is hyperlinked to the fiscally supporting brand. But.
- B2B companies that blog generate 67% more leads per month than those who don’t.
- 78% of CMOs think custom content is the future of marketing.
- 61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content.
- 78% of consumers believe that organizations providing custom content are interested in building good relationships.
- Articles with images get 94% more views.
- 55% of B2C marketers plan to increase content marketing spend next year.
The takeaway: content marketing is doing something that brands have been seeking since the ad decline of the early 2000s. Increased brand awareness and revenue!
It’s different from social media and social marketing, although the two may be viewed as cousins. While social marketing is rooted in developing more loyal customers and increase brand ambassadors through word of mouth sharing, content marketing is designed to provide web users with thoughtful information and answers for questions they may already have. Пятнышки могут иметь четкую форму или расплывчатый контур, они бывают www.skyortho.com.ua/ шероховатые, гладкие, выпуклые. Instead of simply tweeting a lot (like social media marketing implores), the content marketer develops a youtube video that creatively answers questions that people may be tweeting about. By providing a unique and interesting nugget of information — or content — the brand is suddenly seen as helpful, friendly, altruistic, and working for good. Why? Because that is what they are doing. A on content marketing in 2013. This is a heck of a price tag just to answer one or two Twitter questions. But it’s converting into sales. So it’s worth it. Also, social media is built upon the ideas of user generated information. The problem is, it takes a lot of time to create something that is interesting or useful or relevant. When you have a brand that is producing really great information, it is easy — as an individual — to take that content and share it within your social circles and receive Klout for the reference. Content marketing may be the way of the near future. So get to producing!!
