WHAT IS DIGITAL MARKETING STRATEGY??
The world doesn’t listen in the same ways that they did 10 years ago. People find brands to love, support and be unofficial ambassadors to via mobile, tablet, online, interactive and word of mouth. Digital marketing strategy — including content marketing and social — taps into strategic communications channels to give you a powerful tool to connect with users.
Please contact me at [email protected] to schedule an appointment to talk about any of these strategies.
- Digital marketing strategy: the whole online strategy from website, to Facebook to online sales. How does our brand live/function online?
- Social marketing strategy: Looking into which platforms we should truly engage, and how our persona maifests into each one. How does social influence our revenue?
- Content marketing strategy: Content is king, and consumers are falling in love with brands they believe in. Consumers are the ultimate ambassadors of our brand. Let’s connect with sharable, useful, engaging content.
- Ecommerce development: Looking to sell product and don’t know how? We look into web development, calls to action, simplication of the shop process, different back end carts and fulfillment centers.
- PR: Enaging credible online news sources to talk about your brand. Bolsters SEO and reputation of brand.
- Content development and copy writing: This is the implementation of a chunck of the content marketing strategy. Ongoing new content is crucial to connecting with new users and customers.
- Social media strategy and implementation calendars: If you have a staff of social media butterflies that will implement your strategy, this is a blueprint for social engagement on a calendar basis. It fits the overarching strategy, but allows others to implement.
- SEO: This is a huge component of competitive web play online. SEO involves keyword research, implementation, tracking, content development and analytics.
