• Developed core content marketing strategy for Microsoft Dynamics / Cloud & Enterprise
  • Increased w-o-w leads from by 9000% from (13 per week to 1300) in six months.
  • Contributed deeply to 175,000 net new leads in one year.
  • Led team of ~15 people on dedicated agency staff
  • Global production, deployment, metrics, and tracking of content assets in 11 countries
  • Became “best-practice” in Microsoft, featured in┬ácompany-wide marketing summit. Spoke to group of ~300 global marketers.
  • Named Kapost50 Brand in first 6 months
  • Integrated social, web, digital, ad, brand, and analytics teams under one content project

2016-06-30

increased leads 2-2016

increased leads

decreased CPL

Capture

customer journey map