CE Broker is a healthcare software provider that manages continuing education data and history for over 70 healthcare professionals in Florida. Having established a partnership with the Florida DOH, CE Broker is the official CE management system for both employers and healthcare professionals.
CE Broker wanted to increase its paid subscription membership, convert a higher number of free users to paid users, and build a positive image for the CE brand.
- Developed three key brand insights
- Developed audience insights
- Found target audience
- Researched communication channels for that audience
- Developed Voice, Tonality and Frequency of communication across channels
- Developed one-year strategic content marketing editorial calendar
- Wrote detailed instructions for each campaign so that a content manager could use this calendar.
Calendar example 1
Calendar example 2
Calendar example 3
Detailed instructions
