CE Broker is a healthcare software provider that manages continuing education data and history for over 70 healthcare professionals in Florida. Having established a partnership with the Florida DOH, CE Broker is the official CE management system for both employers and healthcare professionals.

CE Broker wanted to increase its paid subscription membership, convert a higher number of free users to paid users, and build a positive image for the CE brand.

  • Developed three key brand insights
  • Developed audience insights
  • Found target audience
  • Researched communication channels for that audience
  • Developed Voice, Tonality and Frequency of communication across channels
  • Developed one-year strategic content marketing editorial calendar
  • Wrote detailed instructions for each campaign so that a content manager could use this calendar.

Calendar example 1


Calendar example 2


Calendar example 3


Detailed instructions