The American Mountain Guides Association is the nation’s primary resource for mountain guide certification and education, helping to empower trusted leaders in our mountain landscapes.  As a part of SHIFT Strategy, I was a part of a three-person team that launched an entire new brand platform for the 30+-year-old organization including:

  • website creative direction
  • new logos and logo hierarchy
  • first annual “State of the Guiding Industry” report
  • brand identity

The first annual State of the Guiding Industry Report

Written, reported and sketched by Jean Spencer. Designed by Blair Stapp

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Logo re-design

Creative and strategic direction by Jean Spencer & Jeb Tilly. Designed by Blair Stapp. 

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