I served as the VP of Communications at Agloves and wore a lot of hats. Some of the things I worked on include:

  • Creative direction for all promotional materials, video, photo, POP, web, social…etc.
  • Design and creation of promotional materials
  • UI/UX and wire frames for 3 full site overhauls
  • SEO development and maintenance (we had nine of the top ten searches for “touchscreen gloves” etc)
  • POP conception, development, manufacturing
  • Brand strategy
  • Social strategy
  • Digital personality
  • Trade show organization, booth decoration, logistics, and also ran the booths
  • Video production
  • Video casting
  • E-blasts for customers
  • Developed promotional coupons throughout the year
  • Tracked site analytics
  • Tracked ROI for various, simultaneous promotions/coupons
  • Daily deals

Here are some screen shots of things I worked on:

Web design, UI/UX

I was the creative lead director and UI/UX lead on three web site overhauls. This included wire frame development, communication with designers, photography and visual development of site, as well as SEO.


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Package Stuff-ins for delivered product

These were seasonally based. We attempted to give our customers something they could get excited about when they opened their package. [/project]

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Daily Deal Sites

I utilized daily deal sites to seed our market and create buzz as the winter season rolled in.  Used this tool in a powerful way to save marketing budgets (in fact add to them!) and get the word out about product.

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Seasonal Promotions and Coupon Codes

I was in charge of strategically running coupon codes and promotional sales throughout the year in both the U.S. and Europe.  Often this dovetailed with a cultural item such as a holiday or major political change.

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Content Creation

I was in charge of developing original, fun content to populate our website, social spheres and keep our brand fresh.

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Sales tools, documents and collateral

I developed several of our sales tools or communications pieces from conception, copy writing, printing, and distribution to key sales associates or distribution channels.


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I served as the creative lead director in product packaging. This is a Point of Purchase sign developed as a tool for in-store sales. Jacob Midgett was our primary graphic designer.

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